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Personal author:
Birkeland, Peter M.
Title:
Franchising dreams : the lure of entrepreneurship in America / Peter M. Birkeland.
Publication info:
Chicago : University of Chicago Press, 2002.
Physical description:
x, 186 p. ; 22 cm.
ISBN:
0226051900 (cloth : alk. paper)
Subject:
Franchises (Retail trade)--United States--Management.
Subject:
New business enterprises--United States--Management.
Subject:
Entrepreneurship--United States.
Subject:
Franchises (Retail trade)--United States--Case studies.
General note:
Includes index.
Contents:
Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control.
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Material
Location
Call Numbers for:
GENERAL
1)
HF5429.235 .U5 B57 2002
1
BUSBOOK
STORTEMP
Copyright © 2000 - 2002
Sirsi Corporation
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